David Sell: 8 books

Yes You Can start up and run your own business, even if you're still at school, college or university. And here's how. This is more than just a business guide. Inside you will find: more than 25 mind-expanding starter ideas for real world businesses; PLUS more than 20 mind-expanding starter ideas...

The phone rings and it’s a journalist wanting a comment or some background information; what do you do next?These 7 quick tips will help you remain calm and in control of the situation; and if you’re in control you can derive maximum benefit from the encounter.

This is a must-read for any business owner or decision-maker. If you advertise on radio, this is the information that your radio rep won't tell you, and yet it's the information you desperately need to know. How to make your advertising more effective. How to make your advertising work for you. How...

Boost your marketing and advertising with the power of FREE editorial. No matter how large or small, every business and every professional can benefit from positive exposure in the media. Even work-from-home, one-person businesses MUST HAVE the media as a part of their marketing mix. Why? Because...

When I explained one of my more complex recent trading events (see Dart Mining examples throughout this book) to one of my co-workers (no, we don’t work in the financial sector), he said: “Wow! Most people have a hobby that costs them money, usually a lot of money. You have one that actually makes...

B2B (business-to-business) or B2C (business-to-consumer), no matter where you advertise: radio; TV; newspapers and magazines; online; on the side of the road; on the back of a truck; wherever: there is one huge secret that can make your advertising work even better and deliver even greater results...

FREE REPORTAdvertising; often the decision is a spur of the moment thing, done because it seemed like a good idea at the time. Perhaps there was a great deal on offer or some other urgently compelling reason. But if you don’t understand the answers to at least 60% of these questions, you are possibly wasting 100% of your money.

B2B (business-to-business) or B2C (business-to-consumer), if you exhibit at trade shows, this report will help you get the best return from your (inevitable) investment in branded merchandise.