Allworth: 370 books
Emotional Branding
The New Paradigm for Connecting Brands to People
Language: English
Release Date: February 9, 2010
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding...
by Elizabeth Etienne
Language: English
Release Date: April 26, 2011
Language: English
Release Date: April 26, 2011
Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! Drawing from her twenty-three years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and in dealing...
by David Cole
Language: English
Release Date: February 16, 2010
Language: English
Release Date: February 16, 2010
With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional...
Starting Your Career in Broadcasting
Working On and Off the Air in Radio and Television
Language: English
Release Date: June 29, 2010
Starting Your Career in Broadcasting is the complete guide to breaking into this competitive field--and staying there. It’s packed with advice from top personalities including Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, plus station managers and other...
Power Speaking
The Art of the Exceptional Public Speaker
Language: English
Release Date: October 10, 2011
Integrating key concepts and ideas about public speaking into a clear, step-by-step, transformational method, Power Speaking teaches emerging speakers how to grow the necessary skills and unleash their inner power. Divided into proficiency levels-mastering the basics, making the connection, and polishing...
by Tad Crawford, Kay Murray
Language: English
Release Date: August 1, 2013
Language: English
Release Date: August 1, 2013
In an increasingly digitized and complex publishing world, writers need to know how to protect themselves against copyright infringement, legal trouble, and unwise concessions to publishers. Still the author’s foremost advocate for copyright protection, fair contracts, and free expression, the Authors...
Selling Contemporary Art
How to Navigate the Evolving Market
Language: English
Release Date: September 1, 2015
A sophisticated examination of today’s contemporary art market from an art dealer’s point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves...
Running Theaters
Best Practices for Leaders and Managers
Language: English
Release Date: February 14, 2012
Advice culled from interviews with more than 100 experts in the field
The best practices that consistently lead to successful theater operation are now revealed in this comprehensive resource. Culled from surveys and interviews with theater managers and experts in crucial functional areas,...
Selling Art Without Galleries
Toward Making a Living from Your Art
Language: English
Release Date: September 21, 2010
The first guide to selling art independently. This comprehensive resource shows artists how to make a living from their art-without relying on galleries. Through interviews with a range of successful artists, readers will learn how to write about their own work, how to arrange and curate exhibits,...
by Daniel Grant
Language: English
Release Date: April 21, 2015
Language: English
Release Date: April 21, 2015
The fifth edition of this updated and expanded classic provides visual artists with an in-depth guide to developing and building a career as a professional artist. Veteran art writer Daniel Grant weaves the words and experiences of dozens of practicing artists throughout this informative volume to...
Rebuilding the Brand
How Harley-Davidson Became King of the Road
Language: English
Release Date: October 8, 2013
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more,...
by Wendy Richmond
Language: English
Release Date: February 16, 2010
Language: English
Release Date: February 16, 2010
Combining 24 years of research and insight from her columns in Communication Arts magazine, artist, educator, and writer Wendy Richmond challenges artists to investigate their work through multiple lenses in her newest book, Art Without Compromise*. Her commentaries, exercises, and wide-ranging references...
by Mike Lawler
Language: English
Release Date: June 29, 2010
Language: English
Release Date: June 29, 2010
Want to make it big on Broadway-as a techie? Or how about working in smaller regional theater? Careers in Technical Theater explains more than twenty different careers from the perspective of successful theater artists. Included are specialties that have been around for decades, as well as those still...
They'll Never Put That on the Air
The New Age of TV Comedy
Language: English
Release Date: September 7, 2010
In the 1950s, Lucille Ball couldn't even say the word pregnant” on TV. But by the 1990s, Carrie Bradshaw and her posse could say everything there is to say about sex-and demonstrate most of it. How have broadcast standards changed from the dawn of television till today? Through interviews with...