Wspc Us imprint: 3 books

In Trump's Populist America, author Steven Rosefielde argues that the policies Trump fashions are not half measures, but stem from an understanding of his supporters and their desire for an elected government that is attuned to the common man's concerns. Through this lens, voting for Trump can be...

Written by two of the most distinguished finance scholars in the industry, this introductory textbook on derivatives and risk management is highly accessible in terms of the concepts as well as the mathematics. With its economics perspective, this rewritten and streamlined second edition textbook,...

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic...