Wspc imprint: 2707 books

Abu Dhabi's Vision 2030

An Ongoing Journey of Economic Development

by Linda Low
Language: English
Release Date: May 21, 2012

This book aims to tell the Abu Dhabi story in economic development, from its past dominance in oil to its economic vision for the future. More than being an exemplar of industrial restructuring and diversification from a resource-based to a 21st century knowledge-based economy and society, Abu Dhabi...
by Xingyuan Feng, Christer Ljungwall, Guangwen He
Language: English
Release Date: March 26, 2015

This book focuses on the study of the environment for the survival and development of Chinese private enterprises. It analyzes the historical development and current overall development of private enterprises in China, their number, size structure, contribution to GDP, employment and tax revenue,...
by Wen Xiao, Liyun Liu
Language: English
Release Date: July 13, 2015

Since China's adoption of the “go global” strategy, more and more of China's privately owned enterprises have focused on outward foreign direct investment , and by doing so they have become the major market participants in China's internationalization process. This book presents authoritative...
by Khee Giap Tan, Trieu Duong Luu Nguyen, Divya Chandran;Kong Yam Tan
Language: English
Release Date: November 21, 2017

As cities continue to play an increasingly significant role in driving economic growth in many countries, competition among cities have shifted from the national level to the global arena. In this context, international benchmarks for cities are vital for businesses and individuals to make informed...

Lee Kuan Yew School of Public Policy

Building a Global Policy School in Asia

by Kishore Mahbubani, Stavros N Yiannouka, Scott A Fritzen;Astrid S Tuminez;Kenneth Paul Tan
Language: English
Release Date: August 23, 2012

In an industry of higher education that measures the longevity of its leading institutions in decades and centuries, the establishment and rapid growth of the eight-year-old Lee Kuan Yew School of Public Policy (LKY School), National University of Singapore, is a remarkable story that deserves to...

Asian Competitors

Marketing for Competitiveness in the Age of Digital Consumers

by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi
Language: English
Release Date: March 15, 2019

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is...

Marketing for Competitiveness: Asia to The World

In the Age of Digital Consumers

by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi
Language: English
Release Date: November 24, 2016

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In...
by Song Seng Law
Language: English
Release Date: December 4, 2014

There has been much international effort to improve or transform Vocational and Technical Education (VTE). However, the outcomes often remain elusive. VTE continues to be largely shunned by society as a sector of education for low-achievers and academic failures. A Breakthrough in VTE: The...

Marketing Management in Geographically Remote Industrial Clusters

Implications for Business-to-Consumer Marketing

by George Tesar, Jan Bodin
Language: English
Release Date: November 27, 2012

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing...
by Parissa Haghirian
Language: English
Release Date: September 24, 2013

There is a lack of knowledge on how corporations in Asia develop strategies, organize their work processes and deal with competition. Western managers and business students need to know more about Asian corporations and their management styles. Learning about Asia, however, has always been a challenging...
by Jiahua Pan, Guiyang Zhuang, Shouxian Zhu;Ying Zhang
Language: English
Release Date: February 9, 2015

The book, written by acclaimed experts from China , is an output of the Low-Carbon City China (LCCC) Programme. It provides an overview of the low-carbon progress in various Chinese cities, identifies their strengths and weaknesses, and enables the development of renewable energy, green buildings...
by Apostolos Serletis
Language: English
Release Date: February 29, 2012

Interfuel substitution is an issue that is — and will likely remain — an important topic of inquiry for many years, as governments around the world seek to set policies that are intended to restrain carbon emissions or steer economies toward or away from certain fuels. This book contributes to...
by Wim Vanhaverbeke, Federico Frattini, Nadine Roijakkers;Muhammad Usman
Language: English
Release Date: February 12, 2018

The concept of open innovation (OI) has become a very popular topic during the last decade, with increasing number of SMEs embracing OI practices to gain competitive advantage. This edited volume is a timely opportunity to gather research on OI in SMEs, to investigate how OI is managed and implemented...
by Dimitrios Salampasis, Anne-Laure Mention
Language: English
Release Date: March 23, 2017

What is the profile to excel and lead in an open innovation environment, within and across organizational boundaries? What are the organizational ingredients and ways contributing to the creation of the right corporate open innovation environment and culture, within and across organizational boundaries?...
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