Visual imprint: 193 books

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating...

Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing...

The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and...

Teaching Fashion Studies is the definitive resource for instructors of fashion studies at the undergraduate level and beyond. The first of its kind, it offers extensive, practical support for both seasoned instructors and those at the start of an academic career, in addition to interdisciplinary educators...

Design culture foregrounds the relationships between the domains of design practice, design production and everyday life. Unlike design history and design studies, it is primarily concerned with contemporary design objects and the networks between the multiple actors engaged in their shaping, functioning...

As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organize themselves,...

Inkjet printing on fabric is a highly popular technique, due not least to the accessibility of the basic materials: desktop PCs and printers. There is strong interest from both textile artists and creative quilters, but the technical equipment can be an obstacle for many practitioners who have little...

Thinking: Objects: Contemporary Approaches to Product Design discusses influences on modern product design such as globalization, technology, the media and the need for a sustainable future, and demonstrates how readers can incorporate these influences into their own work. The book also discusses...

Animated Performance shows how a character can seemingly 'come to life' when their movements reflect the emotional or narrative context of their situation: when they start to 'perform'. The many tips, examples and exercises from a veteran of the animation industry will help readers harness...

Animation in Context is an illustrated introduction to cultural theory, contextual research and critical analysis. By making academic language more accessible, it empowers animators with the confidence and enthusiasm to engage with theory as a fun, integral, and applied part of the creative process. Interviews...

Fashion has always been strongly linked with the politics of gender and equality. In this global and interdisciplinary collection, leading authors explore the relationships between the dressed body, fashion, sex, and power, with an emphasis on the role of dress in both reinforcing and challenging...

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends,...

What is the place of architecture in the history of art? Why has it been at times central to the discipline, and at other times seemingly so marginal? What is its place now? Many disciplines have a stake in the history of architecture – sociology, anthropology, human geography, to name a...

Offering a unique anthology of primary texts, this sourcebook opens a window on the writing that shaped and mirrored Victorian fashion, taking us from corsets to crinolines, dandies to decadent 'New Women'. A user-friendly collection that provides a solid grounding in the fashion history of the nineteenth...