Substantium imprint: 1 book
There is No B2B or B2C
It's Human to Human #H2H
Language: English
Release Date: February 23, 2017
As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like “synergy” and “speeds and feeds”...
