Springer imprint: 58640 books
Identity-Based Brand Management
Fundamentals—Strategy—Implementation—Controlling
Language: English
Release Date: April 24, 2017
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the...
Human Fallibility
The Ambiguity of Errors for Work and Learning
Language: English
Release Date: March 17, 2012
A curious ambiguity surrounds errors in professional working contexts: they must be avoided in case they lead to adverse (and potentially disastrous) results, yet they also hold the key to improving our knowledge and procedures. In a further irony, it seems that a prerequisite for circumventing errors...
by Patric Finkbeiner
Language: English
Release Date: November 23, 2016
Language: English
Release Date: November 23, 2016
This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management...
Social Justice Instruction
Empowerment on the Chalkboard
Language: English
Release Date: March 22, 2016
This resource offers instructors a full palette of strategies for teaching social justice concepts across subject areas from kindergarten through college. Dividing its content between elementary, adolescent, and adult learners, the book analyzes the classroom experience as a powerful means of challenging...
by
Language: English
Release Date: November 26, 2015
Language: English
Release Date: November 26, 2015
In this volume teacher educators explicitly and implicitly share their visions for the purposes, experiences, and commitments necessary for social studies teacher preparation in the twenty-first century. It is divided into six sections where authors reconsider: 1) purposes, 2) course curricula, 3)...
Adaptivity as a Transformative Disposition
for Learning in the 21st Century
Language: English
Release Date: November 19, 2013
This volume introduces the concept of ‘adaptivity’ as occurring when, say, individuals cross boundaries. Through illustrations from both formal and informal learning, the book seeks to provide learning designs and frameworks for adaptivity. This book is unique as it ties together: a) social-individual...
Critical Literacy Pedagogy for Bilingual Preservice Teachers
Exploring Social Identity and Academic Literacies
Language: English
Release Date: February 15, 2018
This book presents a participatory action research study exploring the social identity and academic literacies of bilingual preservice teachers. It describes the transformative experiences of undergraduate students during their participation in a program specially designed to develop bilingual teachers...
Handbook of Arabic Literacy
Insights and Perspectives
Language: English
Release Date: April 3, 2014
This book provides a synopsis of recently published empirical research into the acquisition of reading and writing in Arabic. Its particular focus is on the interplay between the linguistic and orthographic structure of Arabic and the development of reading and writing/spelling. In addition, the book...
by
Language: English
Release Date: April 17, 2013
Language: English
Release Date: April 17, 2013
William Frawley University of Delaware Several years ago, I performed a kind of perverse experiment. I showed, to several linguistic colleagues, the following comment made by Walker Percy (in The Message in the Bottle): language is too important a problem to be left only to linguists. The linguists'...
by
Language: English
Release Date: October 3, 2012
Language: English
Release Date: October 3, 2012
This is one of two volumes by the same editors that explore historical, philosophical, and cultural perspectives on literacy in China. This volume focuses on Chinese literacy, while the other volume is on English literacy. Since the founding of the People’s Republic of China, the country has witnessed...
Quadrilingual Education in Singapore
Pedagogical Innovation in Language Education
Language: English
Release Date: January 21, 2016
This book explores Singapore’s language education system. Unlike previous volumes, which discuss the bilingual requirement for learning, it focuses on Singapore’s quadrilingual system, bringing together articles on each of the four languages – English, Mandarin, Malay and Tamil – as well as...
The Forgotten Cure
The Past and Future of Phage Therapy
Language: English
Release Date: December 10, 2011
Before the arrival of penicillin in the 1940s, phage therapy was one of the few weapons doctors had against bacterial infections. It saved the life of Hollywood legend Tom Mix before being abandoned by Western science. Now, researchers and physicians are rediscovering the treatment, which pits phage...
Essential Medical Facts Every Clinician Should Know
To Prevent Medical Errors, Pass Board Examinations and Provide Informed Patient Care
Language: English
Release Date: January 27, 2011
Essential Medical Facts presents selected literature-based information clinicians need to know to provide informed patient care and avoid medical misadventures. Facts that can help make us better and safer clinicians include knowing the usefulness of palmar crease pallor in detecting anemia (not reliable),...
Teaching Race and Anti-Racism in Contemporary America
Adding Context to Colorblindness
Language: English
Release Date: October 16, 2013
This book presents thoughtful reflections and in-depth, critical analyses of the new challenges and opportunities instructors face in teaching race during what has been called the “post-racial era”. It examines the racial dimensions of the current political, economic, and cultural climate. The...