Prentice Hall imprint: 542 books

How to Say It: Marketing with New Media

A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

by Lena Claxton, Alison Woo
Language: English
Release Date: September 2, 2008

Read Lena Claxton and Alison Woo's posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving...
by Edgar A. Falk
Language: English
Release Date: September 30, 2003

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business...
by Douglas Sease, John A. Prestbo
Language: English
Release Date: July 1, 1998

Revised, expanded and updated--the new edition of the bestselling guide backed by the name people trust. Deciding where and how to invest money can be almost as hard as earning it. That's why thousands of investors have already used the first edition of Barron's Guide to Making Investment Decisions...

How to Be an Entrepreneur

The six secrets of self-made success

by Steve Parks
Language: English
Release Date: September 7, 2012

"By their nature entrepreneurs do things differently, and that includes how they like to learn. I'm impressed by the creativity you [Steve Parks] have shown in communicating ideas, knowledge and best-practice to your target audience. " Former Prime Minister Tony Blair The rate...
by Theodore S. Rappaport, Robert C. Daniels, James N. Murdock
Language: English
Release Date: September 9, 2014

The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design “This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who...
by Kent Beck
Language: English
Release Date: October 3, 1996

This classic book is the definitive real-world style guide for better Smalltalk programming. This author presents a set of patterns that organize all the informal experience successful Smalltalk programmers have learned the hard way. When programmers understand these patterns, they can write much...
by Robert C. Martin
Language: English
Release Date: November 10, 2011

The Robert C. Martin Clean Code Collection consists of two bestselling eBooks: Clean Code: A Handbook of Agile Software Craftmanship The Clean Coder: A Code of Conduct for Professional Programmers In Clean Code, legendary software expert Robert C. Martin has teamed up with his colleagues...

Clean Code

A Handbook of Agile Software Craftsmanship

by Robert C. Martin
Language: English
Release Date: August 1, 2008

Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn’t have to be that way. Noted software expert Robert C. Martin presents a...

Working Effectively with Legacy Code

WORK EFFECT LEG CODE _p1

by Michael Feathers
Language: English
Release Date: September 22, 2004

Get more out of your legacy systems: more performance, functionality, reliability, and manageability Is your code easy to change? Can you get nearly instantaneous feedback when you do change it? Do you understand it? If the answer to any of these questions is no, you have legacy code, and it...
by Mark G. Sobell
Language: English
Release Date: November 19, 2009

For use with all versions of Linux, including Ubuntu,™ Fedora,™ openSUSE,™ Red Hat,® Debian, Mandriva, Mint, and now OS X, too! Get more done faster, and become a true Linux guru by mastering the command line! Learn from hundreds of realistic, high-quality examples NEW! Coverage of the...

C++ Without Fear: A Beginner's Guide That Makes You Feel Smart

A Beginner's Guide That Makes You Feel Smart

by Brian Overland
Language: English
Release Date: April 21, 2011

If you’ve always wanted to learn how to program a computer, or to learn the widely used C++ programming language in particular, C++ Without Fear, Second Edition, offers an ideal way to get you started.   Written with the same approach that earned the first edition rave reviews, the author first...
by Ron Louis, David Copeland
Language: English
Release Date: January 6, 2009

The bestselling guide to being a ladies? man?revised and updated. Providing clear, no-nonsense solutions for many difficult dating/relationship problems, this is an invaluable guide for any man who?s been stymied by the ?rules? of the dating game. Intended for single or divorced men,...

Miracle Food Cures from the Bible

The Creator's Plan for Optimal Health

by Reese Dubin
Language: English
Release Date: April 1, 1999

An ever-growing body of scientific research demonstrates the importance of holistic treatments that focus on the mind-body connection for good health. In this regard, the folk remedies of the ancient peoples often prove astonishingly effective. This practical guide helps readers apply the remarkable...

Think Yourself to Health, Wealth & Happiness

The Best of Dr. Joseph Murphy's Cosmic Wisdom

by Joseph Murphy, David H. Morgan
Language: English
Release Date: November 5, 2002

The best-selling author shares his insights on how to tackle our most difficult problems, from improving our love lives and our pocketbook to improving our overall health and sense of well-being.
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