Praeger imprint: 619 books

by Anastassia Lauterbach, Andrea Bonime-Blanc
Language: English
Release Date: April 12, 2018

Artificial intelligence has arrived, and it's coming to a business near you. The disruptive impact of AI on the global economy—from health care to energy, financial services to agriculture, and defense to media—is enormous. Technology literacy is a must for traditional businesses, their boards,...
by Richard Dean Burns, Joseph M. Siracusa
Language: English
Release Date: April 23, 2013

Written by two preeminent authors in the field, this book provides an accessible global narrative of the nuclear arms race since 1945 that focuses on the roles of key scientists, military chiefs, and political leaders. • Makes the case that nuclear weaponry gradually assumed political stature...
by Nancy Sakaduski
Language: English
Release Date: March 21, 2013

Anyone who supervises volunteers will find this book an indispensable guide for navigating the intricacies of managing unpaid workers. Underlying the content is the message that volunteers are a vital part of an organization's workforce and should be treated as valuable members of the team. Volunteers...
by Carey McWilliams, Matt S. Meier, Alma M. García
Language: English
Release Date: April 25, 2016

Carey McWilliams's North From Mexico, first published in 1948, is a classic survey of Chicano history. Now fully updated by Alma M. García to cover the period from 1990 to the present, McWilliams's quintessential book explores all aspects of Chicano/a experiences in the United States, including employment,...
by Michael C. Lynch
Language: English
Release Date: July 25, 2016

In the last decade, oil experts, geologists, and policy makers alike have warned that a peak in oil production around the world was about to be reached and that global economic distress would result when this occurred. But it didn't happen. The "Peak Oil" Scare and the Coming Oil Flood refutes...
by Paul Rozenweig
Language: English
Release Date: January 9, 2013

Cyber Warfare: How Conflicts In Cyberspace Are Challenging America and Changing The World is a comprehensive and highly topical one-stop source for cyber conflict issues that provides scholarly treatment of the subject in a readable format. The book provi
by Tom Pandola, James W. Bird
Language: English
Release Date: April 30, 2015

Tom Pandola and Jim Bird discovered that the management and leadership principles they relied on for success and survival during their firefighting careers also lead to success in business—and in life. The book they wrote on the basis of that realization is for people who face challenges in their...
by Terri R. Kurtzberg, Jennifer L. Gibbs
Language: English
Release Date: April 6, 2017

What are the benefits and negative consequences of our increased connectivity at school, at work, and at home? Is being constantly distracted now a worldwide problem? This book examines how new technologies and social pressures have changed the way we use our attention, and the extent to which they...
by Terri R. Kurtzberg
Language: English
Release Date: March 28, 2014

To advance in today's workplace requires virtual team skills. Most individuals assume their face-to-face skills will translate, but competency with virtual communication and teamwork requires an entirely new set of skills. This book guides readers down the path to success. • Explains how...
by Michele A. Paludi
Language: English
Release Date: March 25, 2013

This four-volume set uniquely integrates legislation, management theories, and social science research to cover a variety of human resource management topics, such as leadership and managerial styles, generational conflict in the workplace, techniques for evaluating employee performance, and workplace...
by Derek Hrynyshyn
Language: English
Release Date: March 20, 2017

This academic analysis explores social media, specifically examining its influence on the cultural, political, and economic organization of our society and the role capitalism plays within its domain. • Explores the use of blogs, Facebook, and Twitter in revolutionary political action and...

The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]

Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

by
Language: English
Release Date: September 19, 2016

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. • Provides easy-to-read,...
by Jack Buffington
Language: English
Release Date: December 14, 2015

One billion beverage containers are used on a daily basis in the United States, with at least 600 million of them ending up in landfills. Even the 400 million that are recycled—at a great cost—are not accomplishing the task of helping the environment. This economic and environmental catastrophe...
by Shea K. Robison
Language: English
Release Date: April 19, 2018

The exciting field of epigenetics offers novel and unanticipated science-based insights into human origins and development. This book presents one of the first detailed examinations of the political implications of epigenetics. • Focuses on the latest developments in epigenetics, a subject...
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