Pearson Ft Press imprint: 180 books
In the Line of Fire
How to Handle Tough Questions -- When It Counts
Language: English
Release Date: August 23, 2013
Answer even the toughest, most hostile questions brilliantly: take the floor, stay poised, and win your audience over every time! Imagine: you’re standing in front of an audience and you've just been asked the question you'd been dreading — or, worse, you've been blindsided with a brutal question...
by Matthew J. Drake
Language: English
Release Date: January 16, 2014
Language: English
Release Date: January 16, 2014
This new business analytics case study challenges readers to optimize safety stock levels for a fashion company, where consumer demand is exceptionally hard to forecast, and inventory planning is extremely difficult. Crystallizing realistic analytical challenges faced by companies in many industries...
The Definitive Guide to Integrated Supply Chain Management
Optimize the Interaction between Supply Chain Processes, Tools, and Technologies
Language: English
Release Date: December 17, 2013
Master supply chain management concepts, components, principles, processes, interactions, and best practices: all the knowledge you need to start designing, implementing, and managing modern supply chains! The Definitive Guide to Integrated Supply Chain Management brings together all the knowledge...
Competing for Customers
Why Delivering Business Outcomes is Critical in the Customer First Revolution
Language: English
Release Date: January 29, 2016
Business-to-business customer expectations have changed. To survive—and thrive—in today’s economy, where customers are constantly reevaluating their purchases and looking at options never available before, you need to deliver business outcomes, not features and functionality.
Suddenly,...
A Guide to Six Sigma and Process Improvement for Practitioners and Students
Foundations, DMAIC, Tools, Cases, and Certification
Language: English
Release Date: April 8, 2015
Master modern Six Sigma implementation with the most complete, up-to-date guide for Green Belts, Black Belts, Champions and students! Now fully updated with the latest lean and process control applications, A Guide to Lean Six Sigma and Process Improvement for Practitioners and Students, Second Edition...
Achieving Supply Chain Integration
Connecting the Supply Chain Inside and Out for Competitive Advantage
Language: English
Release Date: January 29, 2016
High-Value Supply Chain Integration
New research, practical priorities, actionable solutions
Master new best practices for integrating demand, supply, and partners worldwide
Bridge key “integration gaps” to maximize customer value and profit
Improve performance in areas ranging...
by Judah Phillips
Language: English
Release Date: October 11, 2013
Language: English
Release Date: October 11, 2013
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science...
Business Analytics Principles, Concepts, and Applications with SAS
What, Why, and How
Language: English
Release Date: September 12, 2014
Learn everything you need to know to start using business analytics and integrating it throughout your organization.
Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present...
Marketing and Sales Analytics
Proven Techniques and Powerful Applications from Industry Leaders
Language: English
Release Date: May 29, 2014
PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP
“Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping...
Profiting from the Data Economy
Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World
Language: English
Release Date: October 6, 2014
Today, the insights available through "big data" are potentially limitless – ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers the role...
Modern Analytics Methodologies
Driving Business Value with Analytics
Language: English
Release Date: July 9, 2014
Create a complete roadmap for capitalizing on analytics to grow topline revenue and build shareholder value in your unique organization! Modern Analytics Methodologies goes far beyond the classic Analytics Maturity Model to help you overcome the gaps between your current analytics capabilities and...
What Makes a Great Training Organization?
A Handbook of Best Practices
Language: English
Release Date: March 21, 2014
All learning leaders want their organizations to be perceived as great, but what makes a “great” training organization? How does a training organization achieve greatness, particularly from the perspective of the corporation, the learners, and any customers, clients and partners that interact...
The Dark Side of Valuation
Valuing Young, Distressed, and Complex Businesses
Language: English
Release Date: April 24, 2018
The Definitive Guide to Valuing Hard-to-Value Companies: Fully Revised for Today’s Financial Markets
Valuing money-making companies that have long histories and established business models is straightforward. It is when you encounter difficult-to-value companies that you feel the urge to...
The Opt-Out Effect
Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty
Language: English
Release Date: December 18, 2015
&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how.
Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand...