Mcgraw Hill Education imprint: 4218 books

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING. Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major...

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by...

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize...

[BACK COVER] DISCOVER THE WINNING MIND-SETS OF EXTREME SPORTS ATHLETE-EXECUTIVES Skateboarding legend Tony Hawk jump-starts the world's hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving...

What's your most valuable corporate asset? BUSINESS RELATIONSHIPS “Five Keys to Powerful Business Relationships goes beyond the usual bonhomie, grip-and-grin, back slapping . . . dimension of business relationships. This book outlines a fresh, more systematic perspective to an area usually...

Why Main Street blames financial speculation for economic crashes Disdain for short selling is as American as apple pie, dating back to our nation’s founding. But as Bob Sloan argues in Don’t Blame the Shorts, short selling lies at the heart of every Wall Street transaction and fuels the...

From taxi rides, hotel stays, car driving, to communicating and paying, everything we knew as normal has changed beyond recognition. To lead effectively in today’s brave new world, you have to question EVERYTHING. For the first time in human history, knowledge is free and almost every boundary...

Best practices for using accountability, trust, and purpose to turn your long-term vision into reality Accountability explains why the “carrot-and-stick” approach doesn’t work—and describes how to build and sustain a culture based on shared beliefs, positive action, and internal leadership...

DRIVE POSITIVE BUSINESS RESULTS WITH THE POWER OF INSPIRATION The world of business is faster paced than it has ever been. Budgets are being slashed, competition is fierce, and the finance people are scrutinizing profitability and pointing fingers like never before. Pressure for results has never...

A call to arms for everyone who believes in America's future If you trust what you hear in the news, America is in trouble. We've moved our manufacturing overseas. We've lost our competitive edge to China, Germany, Japan, and Brazil. We've entered our final days as an economic leader. Don't...

Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your...

An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main...

Rejuvenate your job life with a perfectly crafted resume! You've spent a lifetime gaining work experience; now it's time to take those skills and knowledge and embark on a new career. Gain an edge over the other job applicants with Resumes for the 50+ Job Hunter, a resource packed with expert...

Companies that purposefully set out to excel are remarkably few and far between. The number of those who have a strong, well-thought out strategy for success are even fewer. Based on five years of research and field-testing, Breakout Strategy gives you a “fast track” strategic vision...