Ft Press imprint: 1284 books
by Peter A. Soyka, Robert Palevich, Steven M. Leon
Language: English
Release Date: October 3, 2013
Language: English
Release Date: October 3, 2013
A brand new collection of cutting-edge sustainable supply chain solutions… 3 authoritative books, now in a convenient e-format, at a great price!
3 authoritative eBooks deliver state-of-the-art guidance for leveraging supply chain sustainability to maximize business value
Organizations...
Mastering Risk and Procurement in Project Management
A Guide to Planning, Controlling, and Resolving Unexpected Problems
Language: English
Release Date: August 21, 2014
Master the crucial risk management and procurement tasks that are indispensable to project success! In Mastering Risk and Procurement in Project Management, expert project manager and seasoned professor Wilson addresses every stage of the project where risk management and procurement are relevant,...
It Starts with One
Changing Individuals Changes Organizations
Language: English
Release Date: October 31, 2013
As many as 60% of organizational change initiatives fail. This means that many normally successful, motivated, and determined managers nonetheless struggle to lead change effectively. Most of those leadership failures share a common cause: managers mistakenly believe that organizational change is...
Know What You Don't Know
How Great Leaders Prevent Problems Before They Happen
Language: English
Release Date: January 29, 2009
Problems remain hidden in organizations for a number of reasons, including fear, organizational complexity, gatekeepers who insulate leaders from problems that are coming up, and finally, an overemphasis on formal analysis in place of intuition and observation. This book lays out the key skills and capabilities...
The Power of Impossible Thinking
Transform the Business of Your Life and the Life of Your Business
Language: English
Release Date: January 30, 2006
50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!! The power of change: create new thinking for new solutions! Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors'...
Reengineering Health Care
A Manifesto for Radically Rethinking Health Care Delivery
Language: English
Release Date: June 3, 2010
In their legendary book, Reengineering the Corporation, Jim Champy and Michael Hammer introduced businesspeople to the enormous power of a revolutionary methodology called reengineering. Using reengineering, businesses around the world have systematically retooled their processes--achieving dramatic...
by Lauren Dugan
Language: English
Release Date: December 18, 2012
Language: English
Release Date: December 18, 2012
With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong LinkedIn presence, you can deepen your links with your current network – and tap into their...
Negotiating with Backbone
Eight Sales Strategies to Defend Your Price and Value
Language: English
Release Date: May 16, 2012
Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The...
Do You Matter?
How Great Design Will Make People Love Your Company
Language: English
Release Date: August 12, 2008
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you...
by Brian D. Till, Donna D. Heckler
Language: English
Release Date: October 16, 2009
Language: English
Release Date: October 16, 2009
This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable...
The Complete Guide to B2B Marketing
New Tactics, Tools, and Techniques to Compete in the Digital Economy
Language: English
Release Date: March 23, 2015
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need...
The Definitive Guide to Entertainment Marketing
Bringing the Moguls, the Media, and the Magic to the World
Language: English
Release Date: July 2, 2013
Entertainment Marketing NOW:
Every Platform, Technology, and Opportunity
Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more
Reflects powerful trends ranging from smartphones to globalization
Demonstrates breakthrough strategies...
by Clara Shih
Language: English
Release Date: February 1, 2011
Language: English
Release Date: February 1, 2011
The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact...
by Jamie Turner
Language: English
Release Date: November 15, 2010
Language: English
Release Date: November 15, 2010
Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers! What if you’re not Apple or Nike? What if you’re a CPA, interior designer, real estate agent, architect, consultant, or insurance agent? What if you don’t have a huge marketing budget? Good...