Ft Press imprint: 1284 books

This Element is an excerpt from A Manager's Guide to Project Management: Learn How to Apply Best Practices (ISBN: 9780137136902) by Michael B. Bender. Available in print and digital formats.   What senior managers can do to drive more effective project execution--and what they need to stop doing!...

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will...

Bridge the gap between analytics and execution, and actually translate analytics into better business decision-making! Now that you've collected data and crunched numbers, Applied Business Analytics reveals how to fully apply the information and knowledge you've gleaned from quants and tech teams....

A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides   7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business!   Don’t know where to start with social...

A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”.   Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still...

The expert guide to marketing your iPhone/iPad app cost-effectively and profitably!   There are so many ways to promote an iPhone/iPad app. What really works and what doesn’t? How can a developer create the right marketing mix? Developers usually have limited marketing resources. They need to capitalize...

This book is a strategy guide for salespeople to help them level the procurement playing field by showing readers how to assess the game procurement plays, describing proven ways to resist discounting and protect margins, demonstrating ways to keep value at the forefront of negotiations, offering targeted...

This Element is an excerpt from Success Built to Last: Creating a Life that Matters (ISBN: 9780132287517) by Jerry Porras, Stewart Emery, and Mark Thompson. Available in print and digital formats.   Create relationships that are “built to last”: relationships that will make you more effective for...

If you can change the way you think, you can change the world.  That’s the theme of Now You’re Thinking! as it tells the story of how a 2-year old Iraqi girl’s life was saved through determination, courage, and critical thinking.  The book begins with the heroic story of how a Marine battalion...

This Element is an excerpt from Success Built to Last: Creating a Life that Matters (ISBN: 9780132287517) by Jerry Porras, Stewart Emery, and Mark Thompson. Available in print and digital formats.   How to use carefully calibrated, constructive confrontation to ignite your team’s best, most passionate,...

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.   Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!...

An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process   Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation!   This...

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.   Take a broader view of great product design--and promote culture and processes that help you create...

This Element is an excerpt from The Truth About Avoiding Scams (9780132333856) by Steve Weisman. Available in print and digital formats.   “Too good to be true” income tax scams that can lead you to disaster--and sometimes even to prison!   Unfortunately, the almost universal desire to avoid paying...