Ft Press imprint: 1284 books

by Robert Brunner, Stewart Emery, Russ Hall
Language: English
Release Date: October 16, 2009

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.   How to make sure customer experience permeates every corner of your company--and all your products...

Innovating in a Connected World

Harnessing the Vast Creative Potential Outside Your Company

by Satish Nambisan, Mohanbir Sawhney
Language: English
Release Date: October 12, 2009

This Element is an excerpt from The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney. Available in print and digital formats.   Crowdsourcing, innovation networks, and beyond: breakthrough techniques for...
by Richard Templar
Language: English
Release Date: December 15, 2010

This is the eBook version of the printed book. This Element is an excerpt from The Rules Of Work: A Definitive Code for Personal Success, Expanded Edition (9780137072064) by Richard Templar. Available in print and digital formats.   Work at a higher level: understand the bigger picture, so you can start...

PR 2.0 Is Here

Combine Traditional PR with Social Media for Heightened Results

by Deirdre K. Breakenridge
Language: English
Release Date: November 2, 2009

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.   Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.   PR 2.0 is...
by Natalie Canavor, Claire Meirowitz
Language: English
Release Date: March 2, 2010

This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.   How to write successful proposals and grant applications.   Two technology...
by Phil Baker
Language: English
Release Date: January 15, 2010

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.   Start any product design project the right way--and dramatically improve your odds of success!   Every product should have a Market Requirements...

Marketing in the Public Sector

A Roadmap for Improved Performance

by Nancy R. Lee, Philip T. Kotler
Language: English
Release Date: October 16, 2006

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip...

Wants vs. Needs

Managing Your Personal Surplus

by Trent A. Hamm
Language: English
Release Date: July 29, 2010

This is the eBook version of the printed book. This Element is an excerpt from The Simple Dollar: How One Man Wiped Out His Debts and Achieved the Life of His Dreams (9780137054251) by Trent Hamm. Available in print and digital formats.   Spend on the great things that really matter, not on the...
by Martha Finney
Language: English
Release Date: December 15, 2010

This Element is an excerpt from The Truth About Getting the Best from People (9780137080571) by Martha I. Finney. Available in print and digital formats.   You can’t teach creativity to the uncreative! But you sure can nurture the well-hidden creativity that’s already there–and here’s how. ...
by Robert E. Gunther
Language: English
Release Date: August 12, 2010

This is the eBook version of the printed book. This Element is an excerpt from The Truth About Making Smart Decisions (9780132354639) by Robert E. Gunther. Available in print and digital formats.     How to boil knowledge down to its essence--and then act on it!     Michael Pollan boils down his...
by Michael C. Thomsett
Language: English
Release Date: June 30, 2010

How options can help you recover losses in stock investments you still want to keep.   In volatile markets, inevitable paper losses tie up capital and prevent you from moving ahead. So what do you do? Do you just wait and hope the market price rebounds? Do you cut your losses and move your cash...
by Michael N. Kahn CMT
Language: English
Release Date: April 30, 2010

This is the eBook version of the printed book. This Element is an excerpt from Technical Analysis Plain and Simple: Charting the Markets in Your Language (9780137042012), by Michael N. Kahn, CMT. Available in print and digital formats.   Technical charts demystified: why they work, how they work,...
by Scott Phillips
Language: English
Release Date: June 14, 2010

Hidden opportunities: how to find great stocks that the analysts aren’t covering.   Many years ago, Sir John Templeton offered some straightforward words on investing: “If you find one dozen analysts who all advise to purchase the same stock, you can be sure that the stock will not be a good...

Soaring with Iron Condor Options

Trading Strategies from the Frontline

by Michael Benklifa
Language: English
Release Date: November 30, 2010

This Element is a very brief excerpt from the introduction of Profiting with Condor Options: Strategies from the Frontline for Trading in Up or Down Markets (9780137085514) by Michael Hanania Benklifa. There are no specific trading strategies discussed.   A condor is a complex options trade...
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