Free Press imprint: 1019 books
Creating Shareholder Value
A Guide For Managers And Investors
Language: English
Release Date: October 13, 1999
The ultimate test of corporate strategy, the only reliable measure, is whether it creates economic value for shareholders. Now, in this substantially revised and updated edition of his 1986 business classic, Creating Shareholder Value, Alfred Rappaport provides managers and investors with the practical...
by Valarie A. Zeithaml
Language: English
Release Date: May 11, 2010
Language: English
Release Date: May 11, 2010
Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise....
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
Language: English
Release Date: February 21, 2001
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml,...
Silent Night
The Story of the World War I Christmas Truce
Language: English
Release Date: November 11, 2001
It was one of history's most powerful -- yet forgotten -- Christmas stories. It took place in the improbable setting of the mud, cold rain and senseless killing of the trenches of World War I. It happened in spite of orders to the contrary by superiors; it happened in spite of language barriers. And...
The Winner's Curse
Paradoxes and Anomalies of Economic Life
Language: English
Release Date: June 26, 2012
Winner of the Nobel Memorial Prize in Economic Sciences
Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies...
by Mark L. Sirower
Language: English
Release Date: May 11, 2010
Language: English
Release Date: May 11, 2010
With acquisition activity running into the trillions of dollars, the acquisition alternative continues to be the favorite corporate growth strategy of this generation's executives. Unfortunately, creating shareholder value remains the most elusive outcome of these corporate strategies. After decades...
Credit and Blame at Work
How Better Assessment Can Improve Individual, Team and Organizational Success
Language: English
Release Date: March 15, 2011
Previously published as The Blame Game, this acclaimed guide by a leading workplace expert offers essential advice about how to succeed at work by avoiding the pitfalls of pervasive credit-grabbing and finger-pointing.
Credit and Blame at Work, praised by bestselling management expert Robert...
The Way We're Working Isn't Working
The Four Forgotten Needs That Energize Great Performance
Language: English
Release Date: May 18, 2010
This book was previously titled, Be Excellent at Anything.
The Way We're Working Isn't Working is one of those rare books with the power to profoundly transform the way we work and live.
Demand is exceeding our capacity. The ethic of "more, bigger, faster" exacts a series of silent but...
by David H. Maister
Language: English
Release Date: November 1, 2007
Language: English
Release Date: November 1, 2007
International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms.
Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply...
Economic Principles
The Masters and Mavericks of Modern Economics
Language: English
Release Date: June 15, 2010
For nearly ten years, readers of the Sunday Boston Globe and newspapers around America have delighted in David Warsh's column, "Economic Principals." This collection shows why. Taken as a whole, Warsh's writings amount to a vast and colorful group portrait of the personalities who dominate modem economics...
Simplicity Marketing
End Brand Complexity, Clutter, and Confusion
Language: English
Release Date: March 11, 2001
For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have...
by Ann Beaudry
Language: English
Release Date: June 15, 2010
Language: English
Release Date: June 15, 2010
This straightforward and direct guide to running a political campaign provides insight for the first-time candidate based on the authors’ years of experience in the political sphere.
The book features step-by-step instructions for an entire campaign: from the planning stages to the election. Perfect for community-based elections and grassroots campaigns.
Authentic Happiness
Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment
Language: English
Release Date: October 2, 2002
A national bestseller, Authentic Happiness launched the revolutionary new science of Positive Psychology—and sparked a coast-to-coast debate on the nature of real happiness.
According to esteemed psychologist and bestselling author Martin Seligman, happiness is not the result of good genes...
The Power of Story
Rewrite Your Destiny in Business and in Life
Language: English
Release Date: September 18, 2007
In his groundbreaking new book, Dr. Jim Loehr, New York Times bestselling coauthor of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves -- and, most important, the way we can change those stories to transform our business and personal lives.
"Your story...