Free Press imprint: 1019 books
by Thomas Wolf
Language: English
Release Date: December 15, 2009
Language: English
Release Date: December 15, 2009
Since this classic work was originally published in 1984, there have been major shifts in the nonprofit world -- the growth of more profit-oriented ventures, the overhaul of accounting rules, new partnerships, and an emphasis on customer-oriented service and leadership. In easy-to-understand language,...
Brand Leadership
Building Assets In an Information Economy
Language: English
Release Date: September 29, 2009
Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.
For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership...
Mind Your X's and Y's
Satisfying the 10 Cravings of a New Generation of Consumers
Language: English
Release Date: September 13, 2006
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not...
The New Market Leaders
Who's Winning and How in the Battle for Customers
Language: English
Release Date: April 18, 2002
In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema...
Street Fighter Marketing Solutions
How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business
Language: English
Release Date: September 18, 2007
For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think...
by William H. Davidow
Language: English
Release Date: June 2, 1986
Language: English
Release Date: June 2, 1986
Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow,...
The Market Driven Organization
Understanding, Attracting, and Keeping Valuable Customers
Language: English
Release Date: November 19, 1999
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because...
by Alvin P. Lehnerd, Marc H. Meyer
Language: English
Release Date: November 1, 2011
Language: English
Release Date: November 1, 2011
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization...
Lipstick on a Pig
Winning In the No-Spin Era by Someone Who Knows the Game
Language: English
Release Date: February 6, 2006
Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly...
All Your Worth
The Ultimate Lifetime Money Plan
Language: English
Release Date: March 8, 2005
This personal finance guide from Dr. Phil’s financial guru, Elizabeth Warren, offers a new way of thinking about and managing your money that will allow you lifelong emotional peace and financial well-being.
You work hard and try to save money, so why is there never enough to cover all the...
The Magic of Reality
How We Know What's Really True
Language: English
Release Date: September 11, 2012
Richard Dawkins, bestselling author and the world’s most celebrated evolutionary biologist, has spent his career elucidating the many wonders of science. Here, he takes a broader approach and uses his unrivaled explanatory powers to illuminate the ways in which the world really works. Filled with...
The Ice Princess
A Novel
Language: English
Release Date: March 29, 2011
“A top-notch thriller, one of the best of the genre” (Minneapolis Star Tribune) from international crime-writing sensation Camilla Läckberg tells the story of brutal murders in a small Swedish fishing village, and the shattering, decades-old secrets that precipitated them.
In this electrifying...
by Ann-Marie MacDonald
Language: English
Release Date: January 25, 2011
Language: English
Release Date: January 25, 2011
The Piper family is steeped in secrets, lies, and unspoken truths. At the eye of the storm is one secret that threatens to shake their lives -- even destroy them.
Set on stormy Cape Breton Island off Nova Scotia, Fall on Your Knees is an internationally acclaimed multigenerational saga that...
The Preacher
A Novel
Language: English
Release Date: February 7, 2012
Hot on the heels of her phenomenal American debut, The Ice Princess, Camilla Läckberg brings readers back to the quiet, isolated fishing village in Sweden where dangerous secrets lie just beneath the community’s tranquil surface.
During an unusually hot July, detective Patrik Hedstrom and...