Free Press imprint: 1019 books
by Everett M. Rogers
Language: English
Release Date: August 16, 2003
Language: English
Release Date: August 16, 2003
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication...
by Charles H. Green, Robert M. Galford, David H. Maister
Language: English
Release Date: October 9, 2001
Language: English
Release Date: October 9, 2001
Bestselling author David Maister teams up with Charles H. Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors.
In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills...
Customer Mania!
It's Never Too Late to Build a Customer-Focused Company
Language: English
Release Date: November 15, 2004
In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service—creating a people-oriented, performance-driven, customer-first organization.
Customer service is the single most pressing problem for business...
Marketing Services
Competing Through Quality
Language: English
Release Date: September 30, 1991
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services...
Lean Solutions
How Companies and Customers Can Create Value and Wealth Together
Language: English
Release Date: December 1, 2009
Womack and Jones deconstruct the broken producer-consumer model and show businesses how to repair it, by providing the full value consumers desire from products without wasting time or effort.
Why is it that, when our computers or our cell phones fail to satisfy our needs, virtually every interaction...
The Power of Co-Creation
Build It with Them to Boost Growth, Productivity, and Profits
Language: English
Release Date: October 5, 2010
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and...
The New Culture of Desire
5 Radical New Strategies That Will Change Your Business and Your Life
Language: English
Release Date: October 21, 2002
A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of...
Techno-Ready Marketing
How and Why Customers Adopt Technology
Language: English
Release Date: October 5, 2001
Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery...
Managing Customer Value
Creating Quality and Service That Customers Can Se
Language: English
Release Date: November 24, 2009
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of...
by Steven P. Schnaars
Language: English
Release Date: April 29, 2002
Language: English
Release Date: April 29, 2002
Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents...
The Number
A Completely Different Way to Think About the Rest of Your Life
Language: English
Release Date: January 3, 2006
Do you know your Number? What happens if you don't make it to your Number? Do you have a plan? The Number is no ordinary finance book—it offers an intriguing and entertaining tour of weath gurus, life coaches, and financial advisers, and our hopes and fears for the future. The result is a provocative...
Wealth Watchers
A Simple Program to Help You Spend Less and Save More
Language: English
Release Date: December 29, 2009
Through her journey from having it all to dealing with financial setbacks, Wood provides tools to help you organize your finances and understand which spending patterns are knocking you off-track.
Ten years ago, Alice Wood was living a normal life, balancing her career, family, and finances...
The Lies About Money
Achieving Financial Security and True Wealth by Avoiding the Lies Others Tell Us-- and the Lies We Tell Ourselves
Language: English
Release Date: October 2, 2007
Ric Edelman, #1 bestselling author of Ordinary People, Extraordinary Wealth, and the personal finance classic The Truth About Money, offers more great wisdom for investors—and a valuable insert of sample portfolios that outline everything you need to know about building the perfect portfolio.
Ric...
Pioneering Portfolio Management
An Unconventional Approach to Institutional Investment, Fully Revised and Updated
Language: English
Release Date: January 6, 2009
In the years since the now-classic Pioneering Portfolio Management was first published, the global investment landscape has changed dramatically -- but the results of David Swensen's investment strategy for the Yale University endowment have remained as impressive as ever. Year after year, Yale's...