Free Press imprint: 1019 books
The Elegant Solution
Toyota's Formula for Mastering Innovation
Language: English
Release Date: October 10, 2006
"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success."
-- Fortune, February 2006
For the first time, an insider...
Discovering the Soul of Service
The Nine Drivers of Sustainable Business Success
Language: English
Release Date: July 13, 1999
This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success.
In a world where customers regard flawless products as a given, service...
Plan B
How to Hatch a Second Plan That's Always Better Than Your First
Language: English
Release Date: September 20, 2011
Why has Facebook been so limber, evolving so successfully even after a number of stumbles, while Myspace stalled and lost ground? Why was Wal-Mart able to expand so successfully into new offerings, such as groceries, while H&R Block dramatically failed to expand into offering financial services?...
Risk Intelligence
How to Live with Uncertainty
Language: English
Release Date: April 17, 2012
We must make judgments all the time when we can’t be certain of the risks. Should we have that elective surgery? Trust the advice of our financial adviser? Take that new job we’ve been offered? How worried should we be about terrorist attacks? In this lively and groundbreaking book, pioneering...
Vision, Values, and Courage
Leadership for Quality Management
Language: English
Release Date: June 15, 2010
Today, quality is the battleground on which global competition takes place, yet without effective leadership no quality program can succeed. This penetrating book exposes the problems that arise when leadership in business fails to do its job, and offers powerful, inspirational examples of firms that...
by John P. Kotter
Language: English
Release Date: September 28, 2010
Language: English
Release Date: September 28, 2010
In this unprecedented study of America's leading executives, John Kotter shatters the popular management notion of the effective "generalist" manager who can step into any business or division and run it. Based on his first-hand observations of fifteen top GMs from nine major companies,...
Marketing Aesthetics
The Strategic Management of Brands, Identity, and Image
Language: English
Release Date: August 30, 1997
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?
Bernd Schmitt and Alex...
by John P. Kotter
Language: English
Release Date: September 28, 2010
Language: English
Release Date: September 28, 2010
In today's complex work world, things no longer get done simply because someone issues an order and someone else follows it.
Most of us work in socially intricate organizations where we need the help not only of subordinates but of colleagues, superiors, and outsiders to accomplish our goals....
by John P. Kotter
Language: English
Release Date: September 28, 2010
Language: English
Release Date: September 28, 2010
He was one of the most inspirational role models of all time. Thrown into poverty at age four, Konosuke Matsushita (Mat-SOSH-ta) struggled with the early deaths of family members, an apprenticeship which demanded sixteen-hour days at age nine, all the problems associated with starting a business with...
All In
How the Best Managers Create a Culture of Belief and Drive Big Results
Language: English
Release Date: April 3, 2012
To have any hope of succeeding as a manager, you need to get your people all in.
Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture—congratulations—and few things will have a bigger impact on your performance than getting your...
Weird Ideas That Work
11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
Language: English
Release Date: March 2, 2002
A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.
Creativity, new ideas, innovation—in any age they are keys to success....
by David A. Aaker
Language: English
Release Date: November 8, 2011
Language: English
Release Date: November 8, 2011
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage....
Counterintuitive Marketing
Achieving Great Results Using Common Sense
Language: English
Release Date: February 21, 2001
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy...
Yes!
50 Scientifically Proven Ways to Be Persuasive
Language: English
Release Date: September 3, 2008
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.
Every day we face the challenge of persuading others to do what...