Free Press imprint: 1019 books
Competitive Advantage
Creating and Sustaining Superior Performance
Language: English
Release Date: June 30, 2008
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness...
Strategy Safari
A Guided Tour Through The Wilds of Strategic Mangament
Language: English
Release Date: February 21, 2001
Strategy Safari, the international bestseller on business strategy by leading management thinker Henry Mintzberg and his colleagues Bruce Ahlstrand and Joseph Lampel, is widely considered a classic work in the field.
No other book synthesizes the entire history and evolution of strategic management...
by W. Earl Sasser Jr., Leonard A. Schlesinger, James L. Heskett
Language: English
Release Date: April 10, 1997
Language: English
Release Date: April 10, 1997
In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain.
Why are a select few service firms better at what they do --...
The Armchair Economist (revised and updated May 2012)
Economics & Everyday Life
Language: English
Release Date: November 1, 2007
The extensively revised and updated edition of Steven Landsburg’s hugely popular book, The Armchair Economist—“a delightful compendium of quotidian examples illustrating important economic and financial theories” (The Journal of Finance).
In this revised and updated edition of Steven...
You Call the Shots
Succeed Your Way-- And Live the Life You Want-- With the 19 Essential Secrets of Entrepreneurship
Language: English
Release Date: January 9, 2007
Why work for someone else when you can call your own shots, pursue your dreams, and find success on your terms by starting your own business? So many people end up bored with their jobs, stuck in the corporate grind, never following their true passions. As wildly successful young entrepreneur Cameron...
Key Account Management and Planning
The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
Language: English
Release Date: June 15, 2002
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess...
Product Creation
The Heart Of The Enterprise From Engineering To Ec
Language: English
Release Date: May 11, 2010
Now more than ever, a company's success -- indeed its survival -- depends on a firmwide effort to create the best products and bring them to market quicker than competitors. Going beyond the traditional focus on design and production exclusively, product development expert Philip H. Francis provides...
Connected Corporation
How Leading Companies Manage Customer-Supplier All
Language: English
Release Date: October 16, 1995
Until now, the relationship between a company and its customers or suppliers has consisted of arms-length haggling over the price of a part or a service. Today, reveals alliance expert Jordan D. Lewis, customers and suppliers are actually embracing each other-sharing data, design work, and even research...
by Philip Kotler
Language: English
Release Date: January 15, 2002
Language: English
Release Date: January 15, 2002
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national...
Winning the Global Game
A Strategy for Linking People and Profits
Language: English
Release Date: May 11, 2010
In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit...
One Billion Customers
Lessons from the Front Lines of Doing Business in China
Language: English
Release Date: October 19, 2005
It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall...
World Business
An e-Book Special Report
Language: English
Release Date: January 17, 2001
Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of the Journal.
Here, in World Business, is the very best of the best Special Reports: Stories of. countries...
by Derek F. Abell
Language: English
Release Date: June 15, 2010
Language: English
Release Date: June 15, 2010
Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company...
by James L. Heskett
Language: English
Release Date: September 17, 1990
Language: English
Release Date: September 17, 1990
What Do Citicorp, UPS and Marriott have in common? They are "breakthrough" service providers,
firms that changed the rules of the game in their respective industries by consistently meeting or exceeding customer needs and expectations. To find out how these companies do it, service management...