Case Studies for the Digital Age
by
Anurag Satpathy, Arjun Agrawal, Sanjay Mohapatra
Language: English
Release Date: November 20, 2015
For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic,...