Business Science Reference imprint: 670 books

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Language: English
Release Date: April 30, 2014

The instability of today’s economic climate calls for non-profit organizations to approach social problems in new and interesting ways, and Information and Communication Technologies may serve as an answer to this call. ICT Management in Non-Profit Organizations aims to explore the effective and comprehensive...
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Language: English
Release Date: April 18, 2017

The ubiquity of new technologies has led to significant developments across the globe. By utilizing the latest available innovations, countries can optimize their industrial and economic infrastructures. Technological Integration as a Catalyst for Industrial Development and Economic Growth is a pivotal...
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Language: English
Release Date: August 3, 2015

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging...
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Language: English
Release Date: November 30, 2012

There is an immense amount of information to be considered when attempting to solve complex strategic problems. To recognize the complexity of this process, the creation of tools and techniques are essential to aid decision makers in developing a rational model for strategy evaluation. Management Theories...
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Language: English
Release Date: May 11, 2018

Entrepreneurship has seen an influx of industry-leading women. With this shift, women are now impacting a mainly male-dominated field and face ongoing challenges within this domain. Examining the Role of Women Entrepreneurs in Emerging Economies is a critical scholarly resource that examines the influence...
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Language: English
Release Date: January 25, 2017

The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism, there is now an increasing need for resources to assist in the challenges that arise. Tourism and Opportunities for Economic Development...
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Language: English
Release Date: January 6, 2017

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry...
by Francesco Tusa, Massimo Villari, Ivona Brandic
Language: English
Release Date: May 31, 2012

Cloud computing presents a promising approach for implementing scalable information and communications technology systems for private and public, individual, community, and business use. Achieving Federated and Self-Manageable Cloud Infrastructures: Theory and Practice overviews current developments...
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Language: English
Release Date: October 11, 2016

Over the past decade, diverse organizations have been turning to open source software for their technological needs, in both internal processes management and public interaction. Turning the data generated by organizations ranging from universities to large corporations into usable information has...
by Vojo Bubevski
Language: English
Release Date: July 12, 2017

The progression of risk management techniques provides the crucial applications and benefits to all of society. By analyzing the current trends and techniques used to assess and mitigate risks, safer processes can be used for all professional fields, as well as society as a whole. Novel Six Sigma...
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Language: English
Release Date: August 28, 2015

With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing,...
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Language: English
Release Date: January 26, 2018

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes...

Brand Management in Emerging Markets

Theories and Practices

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Language: English
Release Date: June 30, 2014

Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging...
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Language: English
Release Date: March 17, 2016

South Asia has experienced a long period of robust economic growth. While many regulatory policies have helped usher in this prosperous growth, some markets have plateaued due to hardships such as the decline in foreign remittance and international credit lines, and a contraction of exports. To continue...
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