Business Science Reference imprint: 670 books

Information and communication systems are an essential component of our society, forcing us to become dependent on these infrastructures. At the same time, these systems are undergoing a convergence and interconnection process that, besides its benefits, raises specific threats to user interests....

Geographic information systems (GIS) provide information that can be useful across many disciplines. One of these disciplines is the travel and hospitality industry. GIS Applications in the Tourism and Hospitality Industry is a vital scholarly publication that explores the applications of GIS to the...

Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous cultural diversity of the world and it is essential to consider the specific cultural values in managerial strategy and business...

Leaders represent a necessary part of any organizational structure, and leadership styles can vary greatly between individuals. Servant leadership is one such leadership style which is helping individuals guide and encourage others within their organization. Servant Leadership: Research and Practice...

Companies are constantly faced with the need to grow and advance in order to compete with other corporations. The implementation of computer innovations allows for smoother transitions to adaptive changes through the use and understanding of analytical tools. Modeling and Simulation Techniques for...

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating...

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers...

Businesses utilize various managerial processes focused on reducing waste, errors, and variability in products to maintain and improve business quality. By keeping a clean workspace and organized workforce, business processes aim for an efficient, continuous flow of production while still supporting...

The predicted “ICT revolution” has gained increasing attention in the oil industry the last few years. It is enabled by the use of ubiquitous real time data, collaborative techniques, and multiple expertises across disciplines, organizations and geographical locations. Integrated Operations in...

Since the popularization of Internet access and use, businesses have moved to create and include electronic markets to reach a larger customer base. These electronic markets can exacerbate already existing socioeconomic problems as well as limit the effect of regulation from national states. Regulation...

Modern, large organizations are always in need of the most current and up-to-date integrated internet management. This type of technology allows businesses to thrive and succeed at a faster rate than ever before. Strategic Policy-Based Network Management in Contemporary Organizations is an important...

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies...

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies...

Financial markets around the world can affect each other in a matter of seconds as financial information systems are programmed to buy or sell stocks and financial derivatives automatically when activated by sudden changes in global market trends and conditions. Information Systems for Global Financial...