Basic Books imprint: 1165 books
Winning at New Products
Creating Value Through Innovation
Language: English
Release Date: September 19, 2017
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...
License To Steal
Updated Edition
Language: English
Release Date: December 14, 2007
Who steals? An extraordinary range of folk--from low-life hoods who sign on as Medicare or Medicaid providers equipped with nothing more than beepers and mailboxes, to drug trafficking organizations, organized crime syndicates, and even major hospital chains. In License to Steal, Malcolm K. Sparrow...
The Fractured Republic
Renewing America's Social Contract in the Age of Individualism
Language: English
Release Date: May 23, 2017
A National Review Best Book of the Year
Americans today are anxious--about the economy, about politics, about our government. The institutions that once dominated our culture have become smaller, more diverse, and personalized. Individualism has come at the cost of dwindling solidarity. No...
The Simplicity Survival Handbook
32 Ways To Do Less And Accomplish More
Language: English
Release Date: October 15, 2007
In a world of more-better-faster, the challenges and stresses have never been greater: too much to do, not enough time. And in an economy where worker talent (know-how, energy, attention, commitment, and creativity) is at a premium, everyone is trying to maximize personal productivity. In The Simplicity...
The Anarchist in the Library
How the Clash Between Freedom and Control Is Hacking the Real World and Crashing the System
Language: English
Release Date: May 11, 2005
The Anarchist in the Library is the first guide to one of the most important cultural and economic battlegrounds of our increasingly plugged-in world. Siva Vaidhyanathan draws the struggle for information that will determine much of the culture and politics of the twenty-first century: anarchy or...
International Jobs
Where They Are, How To Get Them
Language: English
Release Date: March 5, 2009
From teaching English to analyzing intelligence for the federal government, the international field offers a broad spectrum of exciting job opportunities. For over twenty years, International Jobs has been the authoritative guide for researching and launching an international career. In this newly...
The Norm Chronicles
Stories and Numbers About Danger and Death
Language: English
Release Date: June 3, 2014
Is it safer to fly or take the train? How dangerous is skydiving? And is eating that extra sausage going to kill you? We've all heard the statistics for risky activities, but what do they mean in the real world? In The Norm Chronicles, journalist Michael Blastland and risk expert David Spiegelhalter...
by Julie Norem
Language: English
Release Date: August 5, 2008
Language: English
Release Date: August 5, 2008
How often are we urged to "look on the bright side"? From Norman Vincent Peale to the ubiquitous smiley face, optimism has become an essential part of American society. In this long-overdue book, psychologist Julie Norem offers convincing evidence that, for many people, positive thinking...
Smart Money
How High-Stakes Financial Innovation is Reshaping Our World-For the Better
Language: English
Release Date: April 14, 2015
Six years after the financial crisis, investment bankers remain villains in the public mind. But as Economist editor Andrew Palmer reveals in Smart Money, this vilified industry is capable of doing great good for society. In this sweeping account of the history, present, and future of financial innovation,...
The Battle
How the Fight between Free Enterprise and Big Government Will Shape America's Future
Language: English
Release Date: July 5, 2011
America faces a new culture war. It is not a war about guns, abortions, or gays-rather it is a war against the creeping changes to our entrepreneurial culture, the true bedrock of who we are as a people. The new culture war is a battle between free enterprise and social democracy.
Many Americans...
Men and Women of the Corporation
New Edition
Language: English
Release Date: August 4, 2008
In this landmark work on corporate power, especially as it relates to women, Rosabeth Moss Kanter, the distinguished Harvard management thinker and consultant, shows how the careers and self-images of the managers, professionals, and executives, and also those of the secretaries, wives of managers,...
by Lynne Agress
Language: English
Release Date: March 25, 2009
Language: English
Release Date: March 25, 2009
Written to help the business person gain a grammatical advantage on his or her competition, Working with Words in Business and Legal Writing is a quick and complete guide to writing clear and concise e-mails, letters, and reports. By using real-world before-and-after examples from her workshop, Dr....
Chief Culture Officer
How to Create a Living, Breathing Corporation
Language: English
Release Date: November 10, 2009
Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new—and lucrative—market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture.
Levi...
by Thomas Ramge, Viktor Mayer-Schönberger
Language: English
Release Date: February 27, 2018
Language: English
Release Date: February 27, 2018
From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete
In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to...