Creating Value Through All Customer Touchpoints
by
Yoram (Jerry) Wind, Catharine Findiesen Hays
Language: English
Release Date: February 5, 2016
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?
Beyond Advertising provides a...