William Winston: 29 books
Professional Services Marketing
Strategy and Tactics
Language: English
Release Date: October 18, 2013
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize...
Environmental Marketing
Strategies, Practice, Theory, and Research
Language: English
Release Date: April 3, 2013
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green”...
by William Winston
Language: English
Release Date: November 12, 2012
Language: English
Release Date: November 12, 2012
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed...
Internal Marketing
Your Company's Next Stage of Growth
Language: English
Release Date: October 12, 2012
First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Persuasive Advertising for Entrepreneurs and Small Business Owners
How to Create More Effective Sales Messages
Language: English
Release Date: February 4, 2014
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a...
Professional Practice in Health Care Marketing
Proceedings of the American College of Healthcare Marketing
Language: English
Release Date: November 12, 2012
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
How Consumers Pick a Hotel
Strategic Segmentation and Target Marketing
Language: English
Release Date: May 13, 2013
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided...
by William Winston, Robert H Loeffler
Language: English
Release Date: February 4, 2014
Language: English
Release Date: February 4, 2014
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity...
Risky Business
Managing Employee Violence in the Workplace
Language: English
Release Date: June 3, 2014
Risky Business tells in plain language the specific behaviors that indicate an employee has the potential to become violent, and it tells managers what to do--and what not to do--to prevent workplace violence. Author Lynne Falkin McClure describes in clear detail the eight major categories of behavioral...
Defining Your Market
Winning Strategies for High-Tech, Industrial, and Service Firms
Language: English
Release Date: January 28, 2016
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers,...
Managing Sales Professionals
The Reality of Profitability
Language: English
Release Date: January 11, 2013
This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an approach...
Church and Ministry Strategic Planning
From Concept to Success
Language: English
Release Date: October 12, 2012
Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church...
by William Winston, Norman Winegar
Language: English
Release Date: February 25, 2014
Language: English
Release Date: February 25, 2014
Make sense of the managed care systems that dominate the world of EAP professionals and programs today!
Employee Assistance Programs in Managed Care gives you a valuable overview of modern employee assistance programs. It compares and contrasts EAPs with managed behavioral care products and...
by William Winston, Robert E Stevens, David L Loudon
Language: English
Release Date: October 18, 2013
Language: English
Release Date: October 18, 2013
This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward...