William L Benoit: 8 books

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at...

Political debates are an important facet of modern election campaigns. How politicians frame an argument, how the audience perceives it, and how the media decides to display it are key components in analyzing the outcome of a political debate, and ultimately, an election. Drawing mainly on the functional...

Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William...

Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical,...

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides...

*Putting Image Repair to the Test:*Quantitative Applications of Image Restoration Theory examines content analytic, attitudinal, and behavioral claims to advance current assertions made about image repair discourse, its effects, and the surrounding discourse. The contributors provide empirical data...

Golden Deer Classics proudly presents the Orientalism compilation which regroups major orientalist works (both paintings and writings). Orientalism is a term used by scholars in art history, literary, geography, and cultural studies for the depiction of Eastern, that is "Oriental" cultures,...

Explores the application of a selected number of newly emerging methods and techniques.   During the past few decades, Caribbean scholars on both sides of the Atlantic have increasingly developed and employed new methods and techniques for the study of archaeological materials. The...