Wally Olins: 4 books
by Wally Olins
Language: English
Release Date: April 17, 2004
Language: English
Release Date: April 17, 2004
"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford
Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate...
Brand New
La esencia de las futuras marcas
Language: Spanish
Release Date: October 29, 2017
En este libro, Wally Olins reflexiona sobre todos los aspectos del branding mundial. Incisivo, estimulante y visionario, este análisis de nuestro mercado global de rápida evolución proviene del gurú descrito por The Financial Times como el especialista mundial en branding e identidad. Nadie interesado en branding, marketing, negocios o cultura contemporánea querrá perdérselo.
by Wally Olins
Language: English
Release Date: April 22, 2014
Language: English
Release Date: April 22, 2014
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape
What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals?...
Brand New
La esencia de las futuras marcas
Language: Spanish
Release Date: October 29, 2017
En este libro, Wally Olins reflexiona sobre todos los aspectos del branding mundial. Incisivo, estimulante y visionario, este análisis de nuestro mercado global de rápida evolución proviene del gurú descrito por The Financial Times como el especialista mundial en branding e identidad. Nadie interesado en branding, marketing, negocios o cultura contemporánea querrá perdérselo.