How Strategy Works in the Real World
by
Jay Barney, Trish Gorman Clifford
Language: English
Release Date: October 12, 2010
Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.
John and his team deploy state-of-the-art...