Tom Doctoroff: 3 books
What Chinese Want
Culture, Communism and the Modern Chinese Consumer
Language: English
Release Date: May 22, 2012
Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble...
Twitter is Not a Strategy
Rediscovering the Art of Brand Marketing
Language: English
Release Date: November 11, 2014
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J....
Billions
Selling to the New Chinese Consumer
Language: English
Release Date: April 7, 2015
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.
Marketers of some of the world's...