Todd C Helmus: 3 books

Book cover of Promoting Online Voices for Countering Violent Extremism
by Todd C. Helmus, Erin York, Peter Chalk
Language: English
Release Date: February 4, 2013

American Muslims have played an important role in helping to counter extremism and are increasingly using social media to this end. RAND researchers reviewed literature and interviewed American Muslims experienced in social media to understand and explain key challenges facing these Muslim activists, and to identify ways in which the public and private sector can help empower these voices online.
Book cover of Enlisting Madison Avenue

Enlisting Madison Avenue

The Marketing Approach to Earning Popular Support in Theaters of Operation

by Todd C. Helmus, Christopher Paul, Russell W. Glenn
Language: English
Release Date: July 17, 2007

Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey...
Book cover of Building Special Operations Partnerships in Afghanistan and Beyond

Building Special Operations Partnerships in Afghanistan and Beyond

Challenges and Best Practices from Afghanistan, Iraq, and Colombia

by Austin Long, Todd C. Helmus, S. Rebecca Zimmerman
Language: English
Release Date: July 29, 2015

Building the capacity of Afghan special operations forces (SOF) is a key goal of the United States and its coalition partners. This report summarizes key partnering practices and presents findings from SOF partnership case studies in Afghanistan, Iraq, and Colombia. The goal is to identify best practices...
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