Timothy J Wilkinson: 1 book
The Customer Trap
How to Avoid the Biggest Mistake in Business
Language: English
Release Date: April 7, 2015
American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless...
