Tim Halloran: 2 books
Romancing the Brand
How Brands Create Strong, Intimate Relationships with Consumers
Language: English
Release Date: December 31, 2013
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting...
Laboratory Lifestyles
The Construction of Scientific Fictions
Language: English
Release Date: January 11, 2019
A generously illustrated examination of the boom in luxurious, resort-style scientific laboratories and how this affects scientists' work.
The past decade has seen an extraordinary laboratory-building boom. This new crop of laboratories features spectacular architecture and resort-like amenities....