Terri L Sjodin: 2 books
Small Message, Big Impact
The Elevator Speech Effect
Language: English
Release Date: August 30, 2012
“Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling...
Scrappy
A Little Book About Choosing to Play Big
Language: English
Release Date: August 23, 2016
Scrappy \’skra-pē\ adj: Full of fighting spirit—synonymous with having moxie, being feisty, enthusiastic, gutsy, lively,and spunky
Maybe you have been told time and time again that if you pay your dues and keep plugging away, you’ll gain enough experience through “the school of hardknocks”...