Tammo H A Bijmolt: 1 book
Modeling Markets
Analyzing Marketing Phenomena and Improving Marketing Decision Making
Language: English
Release Date: November 12, 2014
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.
Modeling Markets presents a comprehensive overview of the tools and methodologies...
