How to Connect with the First Digitally Savvy Generation of Consumers and Employees
by
T. Scott Gross
Language: English
Release Date: October 8, 2013
In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers-bearing the mantra my way, right way, why pay?”-want quick, customizable service that is negotiated on their terms and delivers great value....