Susan T Fiske: 3 books

Book cover of Cognition sociale

Cognition sociale

Des neurones à la culture

by Susan T. Fiske, Shelley E.Taylor
Language: French
Release Date: June 10, 2014

L'influence de la neuropsychologie sur la formation de stéréotypes sociaux.Pourquoi sommes-nous plus attirés par tel visage que par tel autre ? Comment s’élaborent les stéréotypes et les préjugés ? Pourquoi retenons-nous davantage ceci que cela ? Sommes-nous vraiment libres quand nous posons...
Book cover of The Human Brand

The Human Brand

How We Relate to People, Products, and Companies

by Chris Malone, Susan T. Fiske
Language: English
Release Date: September 10, 2013

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us....
Book cover of Social Cognition

Social Cognition

From brains to culture

by Susan T. (Tufts) Fiske, Shelley E. Taylor
Language: English
Release Date: December 6, 2016

How do people make sense of each other? How do people make sense of themselves? Social cognition attempts to explain the most fundamental of questions. It looks at why other people are not simply ‘objects’ to be perceived and how the social world provides dramatic and complex perspectives...
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