Susan F Emerick: 1 book

Book cover of The Most Powerful Brand On Earth

The Most Powerful Brand On Earth

How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media

by Chris Boudreaux, Susan F. Emerick
Language: English
Release Date: August 22, 2013

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional...
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