Steve J Martin: 10 books

Com’è possibile accrescere la propria capacità di persuasione mettendo il pubblico a disagio? Quale errore comune genera messaggi autodistruttivi? Quando può una richiesta minima aprire una grande prospettiva? Iniziare sottotono o con uno squillo di tromba? Che cosa induce le persone a comprare?...

At some point today you will have to influence someone - your boss, client, spouse, or even your friends. What is the smallest change you can make to your request that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science...

Tutti noi abbiamo qualcuno da persuadere: il capo, un collega, un cliente, il nostro compagno, i nostri figli o un amico. A prescindere da chi dobbiamo convincere, quando si tratta di influenzare il comportamento altrui, spesso a fare le differenze maggiori sono i cambiamenti più piccoli adottati nell’approccio....

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...

Wie konnte das britische Finanzamt die Rücklaufquote bei den fälligen Steuerzahlungen innerhalb eines Jahres von 57% auf 86% erhöhen? In dem sie einen einzigen Satz auf ihrem Standardanschreiben an die Steuerschuldner ergänzten. Der Rücklauf stieg von 290 Mio. GBP auf 560 Mio. GBP. Das macht...

What might we run into as we expand beyond Earth and into the stars?  As we explore our own solar system and beyond, it seems inevitable that we’ll run into aliens … and what they’ve left behind.  Alien artifacts:  what might they reveal about us as we try to unlock their secrets? ...

The fourth edition of an authoritative overview, with all new chapters that capture the state of the art in a rapidly growing field. Science and Technology Studies (STS) is a flourishing interdisciplinary field that examines the transformative power of science and technology to arrange and...

Christmas: a time of family, friends, joy, merriment, and gifts. Especially gifts! Unwrap these 20 Christmas tales and find a wealth of Christmas delights. From action to urban fantasy, science fiction to women's fiction, crime to romance, bitter-sweetness to silly fun, you will...

The twentieth century has been marked by the expansion of educational opportunities worldwide. It has been the century of education, and the role of the state in the promotion of public education has been decisive. Yet, at the millennium's turn efforts to diminish the role of the state are rapidly...

L'art de la persuasion en 52 leçons ! Savez-vous qu'écrire un moment positif de votre vie avant un entretien d'embauche vous donnait confiance et assurance, augmentant ainsi significativement vos chances de réussite ? Ou encore que notre avis sur un sujet paraît d'autant plus expert lorsque nous...