Steve Cone: 6 books

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing...

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author...

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested...

The most comprehensive, user-friendly upholstery book on the market just got better! Over its lifetime, SINGER Upholstery Basics has sold nearly 150,000 copies. Now, with five new projects and an entirely fresh presentation, SINGER Upholstery Basics Plus is truly the best book for beginners and seasoned...

“Anyone who believes that faeries are wee, golden-haired creatures with dragon-fly wings and sweet intentions has never met a real faerie.” –Suzanne J. Willis, “A Silver Thread Between Worlds” Retellings of familiar favourites from new perspectives, and brand new tales share the pages...

Assesses latest research on how grasslands function Surveys best practice in sustainable grassland management Considers wider aspects of sustainability such as ecosystem services and biodiversity