Stephen Fenichell: 1 book
A New Brand World
Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Language: English
Release Date: February 25, 2003
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their...
