Simon Mainwaring: 1 book

We First: How Brands and Consumers Use Social Media to Build a Better World

Book cover of We First: How Brands and Consumers Use Social Media to Build a Better World

We First: How Brands and Consumers Use Social Media to Build a Better World

by Simon Mainwaring
Language: English
Release Date: June 7, 2011

Named Strategy + Business best marketing book of 2011 A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty...
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