Seth K Goldman: 1 book

Book cover of The Obama Effect

The Obama Effect

How the 2008 Campaign Changed White Racial Attitudes

by Seth K. Goldman, Diana C. Mutz
Language: English
Release Date: May 31, 2014

Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did...
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