Sathit Parniangtong: 2 books

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for...

This book takes a process approach of identifying, evaluating, selecting, managing and developing suppliers to create more value for customers. It begins by outlining the mental shift necessary to build robust relationships with suppliers. Next, the book details strategic sourcing methodology: a step-by-step...