Implement a Winning Strategy Driven by Customer Lifetime Value
by
Sarah E. Toms, Peter Fader
Language: English
Release Date: October 30, 2018
How did global gaming company Electronic Arts go from being named “Worst Company in America” to clearing a billion dollars in profit?
They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies,...