Sabine Von Possel: 2 books

Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany

Book cover of Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany

Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany

by Sabine von Possel
Language: English
Release Date: August 31, 2011

Diploma Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Hamburg University of Applied Sciences, language: English, abstract: The academic part of this paper discusses prevailing opinions and approaches...

Turkish Entrepreneurship and Integration in Metropolises and Smaller Towns

by Dirk Hollank, Sabine von Possel
Language: English
Release Date: January 8, 2009

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Hamburg University of Applied Sciences (Wirtschaft / AIM), course: KUSO Prof. Dr. Iken, 9 entries in the bibliography, language: English, abstract:...