The Psychology of Persuasion
by
Robert B Cialdini PhD
Language: English
Release Date: June 2, 2009
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research...