Rita Gunther Mcgrath: 5 books

Book cover of Marketbusters

Marketbusters

40 Strategic Moves That Drive Exceptional Business Growth

by Rita Gunther McGrath, Ian C. Macmillan
Language: English
Release Date: February 17, 2005

Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth-or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver...
Book cover of The End of Competitive Advantage

The End of Competitive Advantage

How to Keep Your Strategy Moving as Fast as Your Business

by Rita Gunther McGrath
Language: English
Release Date: May 14, 2013

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the...
Book cover of HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
by Harvard Business Review, Clayton M. Christensen, Mark W. Johnson
Language: English
Release Date: June 11, 2019

This book provides the essential ideas on how both startups and incumbent businesses can generate new business models, develop digital business models, and innovate within existing business models. Leading experts such as Clayton Christensen, Vijay Govindarajan, Steve Blank, Mark W. Johnson,...
Book cover of Discovery-Driven Growth

Discovery-Driven Growth

A Breakthrough Process to Reduce Risk and Seize Opportunity

by Rita Gunther McGrath, Ian C. Macmillan
Language: English
Release Date: March 16, 2009

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing...
Book cover of The Entrepreneurial Mindset

The Entrepreneurial Mindset

Strategies for Continuously Creating Opportunity in an Age of Uncertainty

by Ian MacMillan, Rita Gunther McGrath
Language: English
Release Date: October 11, 2000

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles...
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