Richard Shotton: 1 book
The Choice Factory
25 behavioural biases that influence what we buy
Language: English
Release Date: February 12, 2018
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological...
