How to Maximize Your Competitive Position and Increase Your Pricing Power
by
Richard Anthony D'Aveni
Language: English
Release Date: January 12, 2010
Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead...