Rajesh Setty: 26 books

Virtually every nonprofit realizes that, pretty soon, social media will no longer be optional. Already several nonprofits ranging from small local groups to international organizations have demonstrated that social media offers unique opportunities for advocacy and fundraising, and for catalyzing change....

The idea behind personal branding has taken on a life of its own. The idea that everyone stands for something isn't new. But the fact that you have a way to communicate your unique value to millions of people all at once certainly is. Before jumping in and creating your personal brand, it is vital to...

Concerns about privacy are not new. Since time immemorial, we humans have valued and guarded our privacy, often jealously or violently. It is therefore no surprise that privacy online is of such great concern in our connected world. Today, when we conduct so much of our life online--bank transactions,...

Textbook prices routinely cause sticker shock. Over the last decade, they have risen more steeply than the inflation rate and, in last year, the average textbook cost a student 62.97! While estimating the cost of a college education, today's college student needs to factor in several thousand dollars...

The name Ronnie Lott screams toughness and excellence. As a ten-time Pro Bowl selection and a first-ballot Hall of Famer, Ronnie is one of the most respected figures in professional sports. Add his four Super Bowl rings with the San Francisco 49ers to what was arguably his best season, leading the NFL...

Most companies acknowledge the need for a good quality system in their organization. However, most of today's quality initiatives are based on heavy-weight processes, models and metrics. At a time when the attention span of people is shrinking, how do you crystallize key ideas to simplify the process...

Within any dynamic business climate, Lean and Six Sigma are symbiotic, perhaps even inseparable. Whereas Six Sigma methodologies are widely accepted as benchmarks for increasing profitability via product/service performance in every constrained area of an organization, Lean is closely associated with...

Mojo happens the moment we do something that's purposeful, powerful, and positive, and the rest of the world recognizes it. '#MOJOtweet' by New York Times best-selling author Marshall Goldsmith reveals how we can create Mojo in our lives, maintain it, and recapture it when we need it.In this book,...

What's your life's dream? Are you doing what you love and having fun doing it? Your dream is your birthright and you deserve to live the life you've always wanted. Don't be content going through life as an opening act when you can be a rock star!Rock and Roll Guru Joe Heuer is a living example of...

Do you want to know in a nutshell what it takes to market yourself in a competitive job market and get more of what you want? '#JOBSEARCHtweet Book01' gives you 140 digestible sound bites for doing just that. In just 100 pages you will gain compelling insights on how to build a strong resume and cover...

Larry Moseley is something of a detective...an Excel detective. In a 35-year corporate financial career that has spanned the range from startups to megacorps, Larry has often had to analyze and make decisions based on Excel spreadsheets created by colleagues. And he has been constantly amazed at how...

Caroline Nicholl tweets, "Leadership matters but...teamwork...defines true success." She should know. In a career spanning two decades and two continents, she has made her mark in law enforcement and in translating the lessons learned in law enforcement to the corporate world. As she explains in her...

Maligned and misunderstood yet supremely important, project management is the cornerstone of any strong and successful enterprise. And, as with any domain, there is much to learn from the experts. But books on project management have usually demanded significant commitments of time and effort. Until...

PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues?...